Gordon Brown has appeared in an exclusive Labour:vision video to launch a new YouTube channel on British politics.

YouTube has brought together the main UK political parties in one channel, including Labour:vision – the most-watched channel of all the main parties.

Since Labour:vision was launched last year, the channel has been viewed more than 140,000 times and played well over 400,000 videos.

The Prime Minister said: “We need to find new ways of engaging people, from every background.

“We need to adapt to new technology and the new ways people communicate. This new YouTube channel gives a new generation the chance to have your voice heard.”

Commenting on the launch of the UK Politics Channel, Steve Grove, YouTube News and Politics Editor, said:
 
"YouTube Politics empowers, educates and connects voters and politicians in a way that was not possible before the emergence of online video.

“With the UK politics channel, everyday people can express their views, ask questions and be heard, while those in office can gain visibility for their message and showcase their personality.
 
"We are delighted to see that these UK parties are on YouTube and eagerly anticipate the direct dialogue around British politics."

To visit the new YouTube channel, click here, or to go straight to Labour:vision, click here.

To take part in the regular Labour Party online Q&As, check back on labour.org.uk to submit your questions about the hot topics our time.