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Labour's Transport Secretary Andrew Adonis, has launched the first national TV advertising campaign to tackle drug driving.
The £2.3 million campaign will highlight that Police are able to stop those suspected of drug driving and that they will face the same penalties as drink drivers.
Labour's Transport Secretary Andrew Adonis said:
"Government campaigns over the past 40 years have succeeded in making drink driving socially unacceptable and cutting the number of people killed in drink drive accidents by nearly three quarters.
"But some drivers who would never get behind the wheel after drinking still believe they can drive after taking drugs. We are determined to get the message through to this reckless minority that their behaviour is putting lives in danger.
"The penalties for drug driving are just the same as for drink driving because drug driving is just as dangerous. Drivers should be in no doubt that if you get behind the wheel while under the influence of drugs then the police can spot you, they can test you and you will face punishment."